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CONTACTS
Creative Hustle. Strategic Muscle.
An agency combining bold creativity, strategic expertise, and practical solutions.
DIGITAL AGENCY
Work With Us
OUR CLIENTS
We collaborate with businesses and brands to drive profit growth, enhance visibility, and enhance customer trust. Long-term collaboration and customer satisfaction are at the core of our approach, defining our mission, and commitment.
Rejuvenation Med Clinic
Complete Marketing Strategy
Setepai
Visual Concept, Content Strategy and Implementation
Solawave
Refining Brand Voice & Content Strategy and Implementation
Green Light Immigration
Meta&Google ADS
More cases
Solawave / Building Brand Identity & Engagement Strategy
SOLAWAVE — is a skincare technology brand known for its innovative beauty tools that combine red light therapy, microcurrent, and warmth to enhance skin health. The brand promotes science-backed, at-home skincare solutions, emphasizing accessibility, effectiveness, and self-care

Client’s Request: Enhancing the brand’s unique voice and identity, making it more engaging and relatable for followers while building a community.
Social Media Goals:


  • Developing a clear, cohesive content strategy.
  • Establishing a strong visual identity on social media.
  • Creating sales-driven and brand-focused content.
  • Expanding audience engagement.
  • Promoting mindful consumption and authentic beauty.
  • Strengthening and maintaining a positive brand image.
Social Media Goals:


  • Building on the brand’s strengths and values, we developed tailored profile headers, visual concepts for posts and stories, and content categories with clear objectives.
  • We focused on Educational-Sales content, leveraging expert opinions and dermatologists’ insights to establish trust.
  • Engaging content was designed to capture attention quickly, while Brand Story & Values content built emotional connections by sharing Solawave’s mission, core values, and team.
Result: A visually cohesive social media profile that communicates the brand’s core messages and engages an audience that aligns with its values and mission.
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Rejuvenation Med Clinic / Complete Marketing Strategy
Timeline: August 2023 – Present

Developing and executing a full-scale marketing strategy for a clinic specializing in non-surgical aesthetic treatments and advanced skincare and body care solutions.
Project Goals:
  • Boost brand awareness and establish a strong market position.
  • Attract new clients through Meta Ads and Google Ads.
  • Increase revenue and optimize the return on marketing investments.
  • Build a loyal community and improve client retention.
  • Highlight the value of non-surgical aesthetic treatments.
Initial Data:
  • No existing marketing strategy for social media
  • Lack of audience insights—no structured data collection
  • No analytics on lead sources or ROI for marketing investments
  • Minimal social media presence—only 9 posts with no structured content plan or brand identity
Key Tasks & Solution:

  • Developed a comprehensive marketing strategy, including audience analysis, competitor research, and content planning. Implemented analytics to track performance and provided data-driven insights.
  • Optimized social media presence with a strong visual identity, engaging content, and regular case studies. Ran content days with models to boost brand perception.
  • Launched targeted Meta and Google Ads campaigns to acquire new customers and retarget existing ones. Continuously optimized ad creatives and campaigns to improve results.
  • Regularly refined the strategy, adapting to industry trends, improving campaign performance, and increasing ROI
Result:
Advertising Overview

  • Each month, we run a combination of existing ad campaigns that deliver consistent results and new campaigns aimed at testing fresh hypotheses, offers, visuals, target groups, and approaches. This allows us to continuously optimize performance and discover the most effective strategies.
  • However, it’s important to note that different campaigns had varying levels of efficiency based on their objectives.
  • Some campaigns focused on traffic generation to increase awareness.
  • Others were designed to drive conversions and acquire high-LTV customers.
  • As a result, the reported metrics represent an average across all campaigns.
Flow1: ADS → Landing Page → Contact Form
Flow2: ADS →Messenger → Call
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Client Database: Over 20,000 customers

Optimized CPA: ~$60–$100 per high-intent client

Lead-to-Client Conversion Rate: Increased 3–4x through continuous optimization

ROAS: 4.2
META ADS:
Setepai / Visual Concept, Content Strategy and Implementation
SETEPAI — is a jewelry brand that offers a wide selection of pieces with customizable gemstones and a unique jewelry constructor. Unlike competitors who primarily focus on aesthetics, Setepai emphasizes both beauty and the personal significance of each piece, making every purchase meaningful to the customer.
Client’s Request: to establish brand recognition, differentiate from competitors, and drive online sales through e-commerce.
Solution:
Through brand analysis and market research, we identified key challenges: low brand awareness and differentiation. To address these, we developed a content strategy emphasizing Setepai’s unique value.

  • Brand Identity & Storytelling: Defined a clear brand narrative to highlight Setepai’s uniqueness and connect emotionally with the audience.
  • Educational Content: Explained gemstone customization, material quality, and craftsmanship to inform and engage customers.
  • Visual Identity: Created a premium and cohesive aesthetic to reinforce brand perception.
  • Sales-Driven Content: Developed conversion-focused posts showcasing customization, exclusive offers, and product benefits to drive e-commerce sales.
Result:
A distinctive and engaging brand presence that differentiates Setepai from competitors, increases audience interaction, and strengthens the pathway from awareness to purchase.
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GLI / Meta ADS and Google ADS
Client Database Growth: Over 10,000 new leads acquired
Optimized CPA: ~$150 per high-intent client
ROAS: 4.5
Sales Growth: increased by over 3x

Lead-to-Client Conversion Rate:
- Old Market: from 0,3% to 1–1.5%
- New Market: 12–20% monthly
ADS:
GLI — An immigration company with over 20 years of market experience.

Timeline: April 2024 – Present

Goals:
Address declining sales
Conduct thorough target audience analysis
Optimize ad campaigns to prevent budget wastage
Implement a system to track lead sources and conversion processes

Flow: ADS → Landing Page → Contact Form
Implementation:

  • Conducted a deep analysis of previous campaigns, identified key errors, and completely revamped the strategy.
  • Split approach and target audiences for Meta Ads and Google Ads, creating tailored profiles and creatives for each platform.
  • Shut down underperforming campaigns and reallocated the budget to more effective markets.
  • Focused on local audience targeting, which led to significant improvements in results within the first month.
  • Developed a streamlined reporting system for marketing, call center, and sales teams, providing clear insights into CPA and final numbers.
SERVICES
MARKETING
  • Marketing Strategy
  • Ongoing Monthly Support
SMM
  • Social Media Strategy
  • Monthly Project Management (Instagram, Facebook, TikTok, YouTube Shorts, LinkedIn)
  • Influencer Marketing
PERFORMANCE
  • Meta ADS (Facebook&Instagram)
  • Google Ads (PPC)
  • Email Marketing
PRODUCTION
  • Production Management
  • Photography
  • Videography
DESIGN
  • Graphic Design
  • Branding
WEB DEVELOPMENT
  • UI/UX Design
  • Websites and Landing Pages
  • E-commerce Websites
  • Technical Support
METHODOLOGY
ABOUT AGENCY
Bear&Shark is a global digital agency blending creativity and strategy for real results. We build long-term strategies that help businesses grow, stand out, and build customer trust.

From idea to execution, we cover branding, marketing, content, and advertising. Whether it’s web design, positioning, or growth across platforms, we offer a complete digital approach.

Our team of global professionals is united by one goal: to make marketing bold and impactful.

We partner with businesses ready to scale, using data and creativity to drive success.
  • 5
    Years
  • 10 +
    Team members
  • 150 +
    Projects
TEAM
Bear&Shark — a passionate team, always pushing the boundaries of creativity and skill.
READY TO COLLABORATE?
TELL US ABOUT YOUR PROJECT
marketing@bearandshark.ca
+1-437-237-9467
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